BIS 375 Week 4 Individual Assignment E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

· Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

· Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

· Include at least three industry examples that support the findings in your analysis.

· Consider the following elements:

o Cost

o Consumer exposure

o Customer service

o Differences in Web site structure

o Access rights

o Audience

o Security

· Cite at least three different sources in addition to the textbooks to support your analysis.


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