BIS 375 Week 4 E-Commerce Strategic Matrix

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BIS 375 Week 4 E-Commerce Strategic Matrix

Resources: Electronic Reserve Readings, the Internet, or other resources

Select a faculty-approved industry such as automotive, healthcare, retail, call center, restaurant, and so forth.

Prepare a simple matrix in which you compare and contrast business-to-business (B2B) and business-to-consumer (B2C) e-commerce.

Include at least three industry examples that support the findings in your analysis.

Consider the following elements:

a. Cost

b. Consumer exposure

c. Customer service

d. Differences in Web site structure

e. Access rights

f. Audience

g. Security

Cite at least three different sources in addition to the textbooks to support your analysis.



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