Strategy Recommendation Project Draft
Strategy Recommendation Project Draft
This assessment measures your development in the following course competencies:
Apply frameworks and theoretical concepts to systematically analyze business issues.
Communicate in a manner that is professional and consistent with expectations for members of the business professions.
In this assignment, you will demonstrate your growing skills in critical, ethical, and strategic thinking, along with your ability to clearly organize and articulate your thoughts in writing.
In Unit 3, you created an Annotated Outline that provides the basic structure and organization for your project. In addition, you submitted your Annotated Outline to Smarthinking for guidance on structure and organization, you posted it in a discussion for peer review, and you submitted it to your instructor for a grade. This week, use the feedback you received from all of these sources to help you create a first draft of your project. To provide additional depth in the topic, locate at least three additional articles (beyond the two you included in the Annotated Outline) concerning the business implications of the Internet and social media for this business in the future.
The paper you submit should be a solid draft. While you will have the opportunity to revise and refine your draft in Unit 5, you will also complete a PowerPoint presentation of your final paper in Unit 6. To avoid having to much work to do in the final week, you will want this draft to be mostly complete when you turn it in this week. Analyze your issues thoughtfully and present them in an organized manner, following this overall structure:
Identify the business you chose and describe the business and its industry.
Assess the company’s current use of the Internet and social media.
Analyze the implications of the Internet and social media for the future of your chosen business. Highlight the strengths, weaknesses, opportunities, and threats. Use the five articles that you found to help support your analysis. Be careful to distinguish between your opinion and the voices of your academic resources. Remember to use proper APA formatted citations and references.
In your final project, you will also identify and evaluate potential ethical questions raised by this vision of the future. Since we do not take up ethical issues until Unit 5, you may simply provide a heading for ethical questions, leaving this section blank until after you complete the Unit 5 reading. If you think you have some ideas about ethical questions already, you may want to go ahead and draft something for this section now to get a jump on this requirement.
If you were advising this business on future direction, what actions would you advocate regarding their integration or further capitalization on the Internet and social media? Why?
Write professionally and in a manner consistent with expectations for members of the business professions.
Written communication: Written communication is credible and free of errors that detract from the overall message.
APA formatting: Resources and citations are formatted according to APA (6th edition) style and formatting.
Number of resources: Minimum of 5 resources.
Length of paper: 5–7 double-spaced pages, not including title page or reference page.
Font and font size: Times New Roman, 12 point.
Due date: Submit your completed draft to your instructor no later than midnight on Sunday.
Review the Strategy Recommendation Project Draft scoring guide to be sure that you have addressed the grading criteria of this assignment.
Before submitting your draft to your instructor in the courseroom, submit your draft to Turnitin to identify areas of your paper that may need further citations or adjustments. For further details on Turnitin, review the second study in this unit.
Optional Help – Brushing Up On Skills
Creating a rough draft is an important part of the writing process. It allows you to flesh out your outline, adding details and support. The more complete you make your rough draft, the easier it will be to fine-tune your writing, to discover where you need to add more information or support, and to complete the project on time. Therefore, this draft should be as complete as you can make it. The following writing resources, both linked in the assignment Resources, might be particularly helpful in putting together your draft:
The Four Stages of Writing: Stage 2: Drafting. This Capella Writing Center presentation provides examples of drafts, illustrating what is important to attend to in a first draft.
Paragraphing with the MEAL Plan. This handout from the Writing Center explains the components of a well-written paragraph.
In addition, you may wish to submit your draft to Smarthinking to get specific feedback on local issues (grammar, punctuation, mechanics) before submitting it to your instructor for a grade.
Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In the tool, click the linked resources for helpful writing information.