POM case study
POM case study
- POM Case Study. Use the questions below to answer for the assignment. Your paper should be 2-3 pages, double spaced, in APA format.
- Is there any difference in potential deception between Coca-Cola’s advertisers and POM Wonderful’s advertising?
- Why does the FTC want food and supplement makers’ claims about the health impact of their products to be substantiated with clinical trials?
- Do you feel that POM Wonderful—a product with known health attributes—should be subjected to the same scrutiny as drug companies if it wants to make health claims about its product?
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